Core principles
Every campaign should have a legitimate purpose and a defensible audience.
- Use permitted dataDo not buy, scrape or use lists when you lack a lawful basis or permission.
- Identify the senderUse accurate business identity and contact information.
- Keep content relevantMatch the message to the recipient context and stated purpose.
- Respect opt-outsProcess unsubscribe and suppression requests promptly.
- Protect accountsUse strong authentication and limit access to authorised people.
Prohibited behaviour
InboxAI must not be used for spam, phishing, impersonation, credential theft, malware, deceptive claims or prohibited goods and services.
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Review the full policy
The Acceptable Use Policy and applicable laws govern use of the product.
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